BrightBite AI was built to give every family the tools to make informed food choices — without needing a degree in nutrition. By combining AI-powered ingredient analysis with personalised diet profiles, we help you understand exactly what's in your food and whether it's right for you and your loved ones.
What BrightBite Does
Photo & Barcode Scanning
Scan any food product by photo or barcode to instantly analyse its ingredients.
AI-Powered Analysis
Every ingredient is explained in plain English with risk levels and health context.
Diet Profile Protection
Create profiles for every family member — including children — and get instant compatibility checks.
Meal Planning & Grocery
AI-generated weekly meal plans and smart grocery lists tailored to your dietary needs.
Created By
L
Lewis Duncan
Founder, BrightIQ.org
Lewis Duncan is the founder of BrightIQ.org, a platform dedicated to building intelligent tools that help people live smarter, healthier lives. BrightBite AI is one of those tools — designed with real families in mind.
·AI "Why This Is Bad/Good" Explainer — each score reason now includes a plain-English explanation of why it matters for your health
·Hidden Ingredient Alert — detects when a product is marketed as "Natural", "Healthy", or "Wholesome" but contains synthetic additives or HFCS
·"Try These Instead" AI Picks — upgraded alternatives with specific real grocery-store product suggestions
·Health score sodium bug fix — products with extremely high sodium (e.g. bouillon bases) now score correctly instead of 100/100
·Photo scan hallucination fix — AI now only lists ingredients literally printed on the label; per-ingredient confidence filtering drops uncertain reads
·OpenFoodFacts community data disclaimer badge on barcode scan results
·Certification-aware meal planner — AI suggests certified-GF, organic, Non-GMO, and Low FODMAP meals based on your diet profiles
v1.9FeatureMar 2026
·Custom daily calorie & macro goals in Profile settings
·Journal daily reminder — set a time and get a browser notification to log your day